Tag Archives: web analytics

Qualities an SEO should possess

While going for an In-House SEO or SEO analyst, the corporates and the agencies must check the following qualities and criterias within an SEO Analyst.

1. Analytical Power – This will help to design the website, design the content with an analytical view (this entails an unique content). Web analytics analysis would be one of the most important business for the SEO people in addition.

2. Net Savvy –  Perhaps this is the most single handed reason that agencies look in an SEO expert. Quite obvious indeed. You are working with search industry and you are not a net savvy …. how can it be!

3.  Basic tech educated: Must possess some working knowledge with HTML, CSS, Server operations, Content softwares etc.

4. Knowledge of English: He/She is supposed to be comfort with English written and spoken proficiency.

5. Qualification:  Must be a Graduate. Post Graduation in any social science or commerce, business, statistics would be plus and preferable.

6. Model Building Skill:  This specific skill will provide the scope of the marketing style depending on the resources of the website and necessary things to include in addition.

7. Online Strategies: SEO/SEM professional needs to track almost all the search industry news, views, algos, blogs, articles etc. Accordingly he has to set the strategies of his websites. So online strategy making is another job for the SEO people.

8. Management skill:  SEO professional has to manage the team, the tech persons, build liaison with the marketing team, forum management (if there is any), keyword product management, URL engineering, Blog maintenance etc.

The above points the HR persons could consider while recruiting an full time SEO.

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Filed under Profession, SEO

Channelising the Web traffic according to Keywords/phrase

Once you have the analytics for your site, you can view the clicks according to the keywords, keyphrases, regions and so on. The SEO ans SEM efforts will help you to get a handsome list of keywords and keyphrases. So that you can design your products. (Product management by keywords).

Web Visitors traffic managementAn Analyst of web analytics could serve the job of a Traffic Police but in a different way.
1. Make a list of the keywords/phrases for which a page is being viewed most.
2. Do research/analysis for the keywords taking other keywords from overture, wordtracker (must be relevant to those you got from the analytics).
3. Keep in mind the specific nature of keyphrases of the search world or what is called narrow search. Ex: Previously people used to look for say car insurance. Now it is more region specific or company specific or else specific like, car insurance in california; geico car insurance midwest etc. So search became more narrower in these days.
4. Once you have a good no. of visitors and list of keywords and phrases, concentrate on SEO (the page designing part and usability).
5. Then channelise the chunk of visitors to the specific pages guided by the Keyword Products.

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Filed under Management, Web Usability