Tag Archives: twitter

SEO and Social Signals – The Influencing Pattern

In these days Search Engine Optimisation is not restricted to the On page and Off page factors only. Instead, many social influences, likes and dislikes, downloads, bookmarks are really making the ranking job tough for SEOs as a whole. Social media discussions and participations are really important factors to include depending on which the search engines would put values to those brands and pull them up in the SERPs.

In the above diagram I have tried to depict the entire scenario in a brief. The picture also shows why we need the social media involvement and the actual purposes.

Review Sites: These sort of sites are working a word of mouth and written reviews help the users to choose the choice-able product and services. Negative reviews take toll to the name of the brands and thus the ranking factors. We had an experience on this. So customer service is gonna really matter these days and Twitter comes handy for this. (So relationship pattern)

User Engagements: Once we try to engage the users or the visitors around the brand, they will suggest us what to do next. This is somewhat wisdom of crowd and they will in fact drive the sales growth and revenues. The likes would also send a signal to the search engine that how the brand is performing.

Google+: This is really effective for the business. More the plus, more faster will be the rankings via shares and engagements. This is actually Googles own product and so quite obvious that google will put importance to its own product first.

Downloads and Views: This is another component via which the search engines got yo know the visitors preference. The bottomline line is that, what visitors prefer, Google will prefer the same. The value of the contents are really crucial. More research, new stories, data driven content and associated users views, likes and downloads are the key determinants for the overall SEO rankings.

It goes without saying that the importance of analytics is of course to be taken into account to fix the bounce rate, usability structure, exit pattern, and lot more.


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Will Google show Twitter search results?

The pace with which Twitter is approaching to grasp all the focus of web marketers, it has become the center point of discussion over the web-sphere. Optimisation and thus marketing techniques have started to shift in recent past from one dimension to another. Slowly and silently some breakthrough models of newer search engines have emerged knowing the hard-core fact that, it is nearly impossible to beat the search giant Google with respect to data centric, horizontally and vertically spread business model. Twitter is the burning example as to how they have converted a small concept into a real time search engine.

Now the question is how Google will react?
Showing search results from database (which is a bit older one) versus search results from real time discussion/updates, which is again to some extent dependent on the database driven search results. No matter what is happening behind the screen, the mass will prefer the faster and latest one. Google is lagging behind. As Google search results are a mixture of websites, news, videos, maps and so on, Google strategy must include the updates of the social media sites specially Twitter and Facebook. That will help a lot to the search marketers and of course to the Google itself, as optimizers will get motivated with the approach.

One more issue: Discussions are going on to restrict google from crawling the blogs and must be charged, as we are the publishers. http://twitter.com/webreps
Stop being scared of Google….as bloggers we are publishers…so we cannot allow the domination of search engines over our ideas & value.. Vikas Kedia on Bloggers Meet Kolkata.

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Karmayoga is bolder than Gyanyoga



Twitter is probably outpacing Facebook.

The usability structure, the simple promotional and sharing architecture in terms of ‘What you are doing’ is leaving stronger appeal to the social media generation. Though the structure of Facebook is different as the user would have the opportunity in sharing various forms of contents. In twitter, the url sharing process exercising every expression. Content based products and then sharing, to me it stands much easier to communicate with the help of a tiny write up and associated url to draw attention of the targeted audience towards your product or services. Viral buzz and promotion both are possible in a single effort. If we are believed to live in impatience age, then talk less and work more is the mantra. That’s why, url and associated so called killer article sharing is likely to assist you in building the exact network and draw the traffic and of course image brand building.

To be specific, stressing on the term, What you are Doing, Twitter indeed made things more simple. If we understand the Facebook theme as Gyanjog, ‘What is in your mind’, Twitter could be termed as ‘Karmoyog’ (There are four Yogas: Rajyoga, Gyanyog, Bhaktiyog and Karmoyoga; among all the Karmayog is the most effective way in finding success towards your goal). We all know, Karmayog is bolder than Gyanyog .

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