Tag Archives: ppt

Niche Traffic and Link via PPT (Slideshare)

Hello all,

After a long gap am here once again to share one more digital media strategy which I think would be more useful in generating niche traffic and of course the value of a link.

As usual I would depict the scenario with an example.

Suppose you are building brand for a consumerware and you have targeted a niche demography and age group.  You are in the process to make all round effort (360 degree) in building the brand and also user engagement via Facebook interaction. So you always glad to have the niche traffic and customers on the FB and the site as well.

Initially you have taken the strategy to share quality food related posts at FB wall and thus engagement. So your target would be the Food bloggers and women food bloggers to be your customers. But prior to that you need to engage them and make them loyal with the type of information you are sharing.

The Catch: You can contact them and request them to have a good slideshare presentation (made by you and it is already there in the Slideshare channel) on their blogs and in exchange you guys will make a presentation for her which she will post in her own Blog.

This is something similar to the guest blog posting. But in this case you have to be a bit workholic in preparing her slide.

Gimme feedback.

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Filed under Digital Media, Social Media

How to beat Anti-propaganda link in competition to your site

Recently I faced a mammoth challenge in terms of beating a anti-propaganda link containing the keywords of your domain.

Ex: Your site: http://www.abc.com
Keywords: abc and abc.com
The anti-propaganda theme: Once you type any of the above keywords, the anti-propaganda page is appearing within 10. What to do?

We took few steps to push the page to no. 2 or 3 in SERP.

We created 5 articles on 5 different topics covering the services or products of your site. We spinned each article to create 15 to 16 unique articles (more than 50% uniqueness) containing the keywords abc and abc.com and of course few other targeted keywords at the same time.

We start building social network blogs: First Article having 15 blogs and so the set of 5 articles would result in 75 blogs.

Linking Pattern: For the first set of article containing the keywords abc and abc.com would be linked to the next set of articles and the second one would target the next set and so on. Well one can also use the process to linkup the first 5 articles to the next set’s first 5 and so on. The logic is that you have to channelise the traffic through your keywords within the article sets and of course to your main site at the end.

Once you have all the 75 links, bookmark them using the keywords. Try to build RSS feeds and submit them to the RSS bookamarking sites.

BUT WHAT WILL U DO WHEN THE ANTI SITE IS DOING SEO at the same time?

Go for PPT, VIDEO, Press release, forum postings, document sharing. You can then be able to push the site back.

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Filed under SEO