Tag Archives: #PPC

Client servicing Model – A proven method

How do you serve your clients? What’s your objective at the end of the day? Is it generating business out of the client’s pockets? Or to make more sales via word of mouth and references?

Certainly you are running your company keeping long run profitability in mind. The ultimate solution should be like how much value (ROI+sales+rankings and more) we are actually creating for the client. So it is essential to keep your clients happy so that they are gonna refer their business partners and networks to your for complete digital marketing solution. Most importantly, as digital marketing is a long process, so client renewal rate should be high enough (once again dependent on happiness and trust) to keep the cash flow intact.

Understanding the need of the clients:

  • Most of the clients have same demand: Sales, Leads, Inquiries etc.
  • Few clients will be interested to build their brands and visibility.
  • For some of the clients search engine ranking is the topmost priority.
  • Some may ask you to run Social media campaign and
  • Some may seek Email marketing service from you.

The problem areas while addressing clients need:

  • When a project arrives, most of the time we hardly analyze the need of the project and thus try to implement average stuffs like link building, content etc. Problem no 1
  • Sometimes we find it difficult to assess the exact digital marketing mix to generate ROI for the client. Here by digital marketing mix, I want to say a right balance of SEO+PPC+SMO+GPO.
  • Many a times we fail to guide the client what he actually needs. He might be asking for email marketing service from you (he might have heard from his friend that email marketing is important). But whether at all he needs that service or not, we do not analyze. We just continue to do email marketing.
  • Client doesn’t understand our language like onpage changes, link building and so on.

What should we do?

  • Talk to the client guiding and explaining the need of the business. Explain what channels will be useful for him and the reason behind it.
  • Communicate with the client on regular basis with documents on current market, what we are doing, suggestion on website changes and the changes will help him in increasing conversions etc.
  • The above factors will increase trust. When you start a new project, client is not known to you and he has invested lot of money with you. It is natural that client will ask many questions regularly, may escalate you several times, may not respond you, maybe he will not permit you to do the changes, no FTP access etc. Keep yourself cool and try to guide the client as what you have done or what you intend to do, possible impacts on project etc. Be honest with you.
  • The first challenge is to convince the client. Once a trust factor build, you can do lot more things with the project.
  • First and foremost try to generate few quick sales – choose PPC or Affiliate if possible. Trust factor increases.

Things to keep in mind when you go for a client call:

  • SEO managers do take client calls whenever needed.
  • Try to guide the client with latest updates and strategies and probable impact.
  • First listen to her and then reply.
  • If there is any technical problem, ask her to drop a mail and within 24 hrs you get back to her with all the points explained.
  • Do not always try to upsell, instead gain her faith first.
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Filed under Business

QR Code and Advertising Opportunity

 

 

 

 

 

 

 
The growing focus on QR Code on part of the mobile marketers and advertisers will be influential enough to the website developers and Digital Marketers as well.

While you scan the 2D code all the information you can fetch about the website and the related businesses. This is also useful for the small and mid sized businesses as those might not have the capabilities to run the SEO campaign. They can generate the QR code for the business and make it available as a display ad campaign. This is quite true for other brands as well.

Google, Bing and Yahoo would be interested in showing the QR code in their display network and the cost of the display will function same as pay per load OR pay per 1000 load. Even the desktop and the laptop or the Ipad device users can scan the same code and collect the information.

The QR Code will open a complete new door for the search marketers and they also have to think of ways to optimise the QR code according to the landing page among all the relevant QR codes available. The Search Engines also get benefited as more and more businesses will come for display purpose around the world.

Are you ready for the Qr Code Display?

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Filed under Online Marketing

A Killer Corporate Strategy

Am not the only one, there might be some other people who are thinking on the same way or already have implemented the #strategy.

Suppose you are running a company and every time you need to develop ideas and strategies to develop the business, hedge the risks and allied. So you must have a team to do the brainstorming activities to come up with breakthrough ideas. You learn the new process, develop tools and then implement those to your business architecture.

But as you know, the practical experience has no other substitutes. Its one thing to learn the #ppc and its completely different thing to have a hands on experience with #ppc.

Whats the #CATCH?
Prepare your frontline soldiers (say 3 home grown people who will never quit your company) and let them move to work in other competing companies OR in other business segments where you are thinking to spread your domain.

Gather the #knowledge, #strategies, #techniques, #technologies, #management, #database management, #products, #USP and allied arrows.

DOMINATE THE EARTH 🙂

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Filed under Management