Tag Archives: microfinance

Microfinance: A tool for Reverse Migration?

So far a little effort has been done to mitigate the rural poverty within India and around the World as well. Since inception of the developed world and market, the main thrust of the labour pool has been channelized to the cities from the semi urban and rural areas. Some governments have done significant amount of business to lessen the burden of the prime cities. This is specifically true for the developing nations. At the same time local NGOs, and other NBFCs have invested considerable amount ($25 billion) to the local Microfinance Institutions to raise the people from the abject poverty. This has motivated the funding agencies and private equity investors to invest more probably in geometric progressive fashion in to the MFIs (need $250 billion). However some loopholes do exists in terms of the repayment of the loan taken. In fact it is quite obvious that one loan has been meeting up by taking another. So it could be a vicious cycle of interest burden.

The approach could be think of in a different manner. If we can teach the cycle as to how the people should sell out the products with the technical and financial assistances, we really can shift the poverty gear. Also it is true that once the system starts to work, according to the trickle down theory, development of the rural society is possible and thus ‘reverse migration’ starts. In this regard steps of government is crucial in a sense that once reverse migration starts (according to data), govt. should take necessary steps in building social asset in to the rural areas to keep the process continue.

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Optimisation dilemma for SEOs

Let us assume, 3 NGO related projects came to an SEO agency and clients need the websites to be optimized within a given time frame for the targeted keywords.

A hypothetical example:

Month January:

Project 1: www(dot)abc(dot)com – an NGO (Micro Finance) Project to optimize Probable list of keywords: NGO, Social development, Micro finance, Rural micro finance, Micro Finance in India etc.

Month March:

Project 2: www(dot)etc(dot)com – Another NGO project to optimize. Probable list of keywords: Same as above say for example.

Month June:

A different NGO project all together having same sort of keywords.

What will be the strategies for an individual SEO or for the agencies in the example given above? Will it be 3 different ways or 3 sets of schemes OR the same process would be followed for the 3 websites?

Once the later strategy is taken, it could take a much longer time for the last website as the first one has received the maximum effort in the optimization process. The agencies have lesser scope in changing the contents or the pages of the GIVEN website. Moreover, the pages are constant and there is hardly any scope to change the usability of the landing page. Sometimes you don’t have the control panel or what I mean to say the analytics. But it is altogether a different story for the In House project where scope is much larger.

So the point is how an SEO expert will approach towards 3 same kinds of websites in optimization procedure. Well, I would like to say that agencies must have separate sets of back ups in such examples mentioned above. I have hardly come across this kind of open discussions in the search engine journals or news websites.

Any help will be highly appreciated.

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