Tag Archives: kolkata

Office Location, Transportation and Productivity

Opinion may differ from person to person. But I have personally realized a relationship between office location and productivity level. This comes true when you are working for a start-up company where it is extremely important to devote more and more hours to make things happen.

Case I: Office is at Saltlake Sector V, Karunamoyee, Kolkata.
I have worked around the place for a significant number of years and have got always real trouble in moving back to home after 6.30. As buses are fully loaded, shuttles increase the rate and you would be reluctant enough to choose those options. That’s why it is quite hard to concentrate on the work after 6 pm. The situation becomes worse for the people who are coming far from Behala, Howrah and other zones. Though the other infrastructure is sound enough, but in terms of long hour work, a handful of companies can bear the pick and drop facility. I really suffered then.

Case II: Office is at central Kolkata, better communication.
A start up company must choose the place where the dedicated employees can go back to their homes even after 10 pm. So communication is important for the start ups to grow further. Also the cost is another important factor to have a office place at Sector V, Kolkata. We have our office (CRONY INFOTECH) near Ultadanga, Kolkata and believe me we hardly face any difficulties in going back to home even after 9.30 in the night. We do not have our own means of transportation and yet it is easier to devote more and more time for the growth of the company.

Even though your company reach a certain height, you can maintain the same strategies for the few mad employees (who wants to stay at office with their bags and baggages) to have an office place in the heart of the city or at least within the radius of the suburbs.

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Figuring out Mall Business in Kolkata

Couple of days back we three friends visited kolkata’s newest mall, south city mall, to have fun and food. It was the first time for me and Dipan. Rajdipta has guided us to the entire mall. It is the finest of all the malls so far in kolkata. I am not comparing it nationally or globally…it shoudn’t be so. Yet the architecture and services are attractive and innovative. Its a good place for the youth at the weekend.

We were struggling to figure out as to where the business and profitability lies. No store we found to be a non-branded one. If it were to be Bangalore, Mumbai or Delhi, no question at all to check out the profit raising ways. As it is Kolkata, and the average expenditure level is low as compared to other metropolitans in India how many people hopped for the brands specially in malls? The mental set up is different in comparison to other cosmopolitans, though it is changing. Thats why we tried to chalk out the possible ways where from the mall builders could raise the investible amount.
1. High rents for the branded stores (Again the question, how many people buy? Everything is not meant for sell perhaps. Brand Building might be one reason. And in the long run this could be encashed with the help of highly paid younger generation in the long run).
2. Excessive profit margins for the food stores… that in turn generate revenues.
3. Window shopping is one of the ways.
4. This mall is attached with high-rised (35 storyed buildings) South City targeting the High net worth individuals.

In the long run, shop owners would be benefited of having more net worth customer base and higher profitability.

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