Tag Archives: digital media

How CERN is related to Digital Marketing?

“The European Organization for Nuclear Research (French: Organisation européenne pour la recherche nucléaire), known as CERN or Cern is an international organization whose purpose is to operate the world’s largest particle physics laboratory, in the northwest suburbs of Geneva on the Franco–Swiss border (46°14′3″N 6°3′19″E). Established in 1954, the organization has 20 European member states.

The term CERN is also used to refer to the laboratory, which employs just under 2,400 full-time employees and hosts some 10,000 visiting scientists and engineers, representing 608 universities and research facilities and 113 nationalities.
CERN’s main function is to provide the particle accelerators and other infrastructure needed for high-energy physics research. Numerous experiments have been constructed at CERN by international collaborations to make use of them. It is also the birthplace of the World Wide Web. The main site at Meyrin also has a large computer centre containing very powerful data-processing facilities primarily for experimental data analysis and, because of the need to make them available to researchers elsewhere, has historically been a major wide area networking hub.” — Wikipedia

Most of us especially the common men came to know about the CERN and its activities due to the research on Gods particle. This is the most debated topic from the last few years.

The terms Internet and World Wide Web are often used in everyday speech without much distinction. However, the Internet and the World Wide Web are not one and the same. The Internet is a global system of interconnected computer networks. In contrast, the Web is one of the services that runs on the Internet. Viewing a web page on the World Wide Web normally begins either by typing the URL of the page into a web browser or by following a hyperlink to that page or resource. The web browser then initiates a series of communication messages, behind the scenes, in order to fetch and display it. Web is an application running on the internet.
Digital marketing is all about market the knowledge base around a product, sharing information on that, gathering fan-followers and thus producing a market for the product and services. If WWW is the super-highway of channelizing information, then obviously digital marketing is the inseparable part of WWW. Without the web we won’t be able to reach or let the information travel to the target audience or via internet.

“Digital marketing is the use of internet connected devices to engage a customer with online advertising in order to promote products and services. Internet connected devices are those such as web browsers, smart phones and game consoles. As technology develops more devices become able of internet browsing and the digital marketing potential that comes with it.” – Wikipedia
Not only the Digital Marketing, the modern business as well do largely dependent on the internet and thus on WWW. In April 2010, India experienced a decrease in overall internet connectivity speed due to the Fibre Cut at SEA-ME-WE 4 undersea submarine cable system which connects South East Asia and Europe. In the year 2008 too, there was a similar issue with the whole country waiting for Internet Bandwidth which was lost due to International undersea cable network breakage. In 2011, A report from JP Morgan forecasted that e-commerce revenue will grow to $680 billion worldwide up 18.9 percent from 2010 revenue. Online retail commerce in the U.S. alone will grow 13.2 percent to $187 billion. J.P. Morgan anticipates that global e-commerce revenue will hit a whopping $963 billion by 2013. One can easily understand the loss took place due to this connectivity problem in online business.

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Why Search Marketers can opt for Business Analyst?

 

 

 

 

 

 

 

 

 

The Headline or the statement is really striking and most of us would be wondering as how this is possible without knowing the models and allied technicalities.

Let me Explain:

We the Search Marketers have to analyse the site performance, marketing strategies, optimisation technique, social media process to engage visitors, develop unique content ideas for link baiting and so on. At the top of all we have to analyse the particular site, the business as a whole to get niche traffic and to increase the conversion rate.

We are actually doing all those things on a regular basis even including the design process (I mean to guide the designer and content writer and programmer) of the website, finally fixing the landing page and usability pattern. So if search marketers are assigned with the Business Analysis Job and to make a roadmap, am sure they can do it. Well few technical knowledge is required like excel sheet operation, advance excel, spss, sas and other related trainings.

Recently I have seen data analysis and mining application (excel) for SEO to segregate the competition and keyword funnels. So that actually instigate me to concentrate more on Back end analysis. Students from the fields like marketing, statistics, mathematics, operation research would get success in the ever dynamic arena. Eventually they can become a good business analyst.

I believe that after having a considerable no of years of experience, it all needs to understand the model, technicalities are to be taken into account eventually.

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