Javascript charts in e-learning

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You need to design an e-learning module for a stock broking company. Target audiences are wannabe and seasoned day traders. Content is about serious technical stuffs on how to cut loss on a wrong trade. Module would be web-based. Challenges are to make it,

1. Crisp

2. Fast

3. Interactive, and

4. Device independent.

Design is ready with all bits and pieces. However, problem is how to make the whole module web-worthy. No one would like to go through it if it takes minutes to load a single graph or chart. Besides, it had to be cost-effective too. He decides to go for JavaScript Charts. Do you want to know why? Listen up.

Why Java?

Jscript is an antique piece of app-oriented language used primarily for writing small web-based applications. Earlier people used to call it Mocha. Some of its inherent features make it particularly useful language for graphical presentations on web.

1. It offers extremely low latency compared to Flash and other graphical options. Reason is it works on client end. So, you don’t end up overworking your server every time your website faces extra traffic.

2. JS does not require third-party plugins like Flash. So, your customers or prospects don’t get irked by plugin requests. We believe latency is the most powerful detractor for any web-based e-learning module.

3. You don’t need any proprietary software to work with Jscript, unlike Flash and similar tools. Simple HTML processors are fine enough.

4. JS Syntaxes are pretty simple to deal with as they are as good as common English language.

5. You can even reach out to iOS device owners. Flash is not workable on iPhone or iPad.

6. You can easily implement touch screen applicability within your module unlike Flash based modules. You just need to include few events like, ontouchmove and ontouchstart within the module.

7. You can easily fiddle with JS Charts and tweak it to your preference.

8. You get a range of chart styles to choose from. So, you are almost free to choose any style you want for your web-based e-learning module. Flash too offers a rich library on charts however they are not device independent at this moment.

In coming days, people are going to spend lot of their time on mobile devices with touch screens. They’ll crave for faster interactive web session. To catch them young, JavaScript charts are, without doubt, future ready. 

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QR Code and Advertising Opportunity

 

 

 

 

 

 

 
The growing focus on QR Code on part of the mobile marketers and advertisers will be influential enough to the website developers and Digital Marketers as well.

While you scan the 2D code all the information you can fetch about the website and the related businesses. This is also useful for the small and mid sized businesses as those might not have the capabilities to run the SEO campaign. They can generate the QR code for the business and make it available as a display ad campaign. This is quite true for other brands as well.

Google, Bing and Yahoo would be interested in showing the QR code in their display network and the cost of the display will function same as pay per load OR pay per 1000 load. Even the desktop and the laptop or the Ipad device users can scan the same code and collect the information.

The QR Code will open a complete new door for the search marketers and they also have to think of ways to optimise the QR code according to the landing page among all the relevant QR codes available. The Search Engines also get benefited as more and more businesses will come for display purpose around the world.

Are you ready for the Qr Code Display?

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Beauty of Link Building (Same Industry): A case Study

 

 

 

 

Link building is one of the most important parts of search engine rankings. Links from the high PR page with related theme valued best. Moreover we are happy if the link is contextual and from a paragraph or sentence.

I would like to share a case study to work with 5 sites at a time in the same industry. This was really an tremendous expeirment for us. The most important part of the job was to rank the inner pages.

Industry: Movers and packers
No of Sites: 5 (A, B, C, D and E)
Site A and B are based at Chicago.
Site C is based on VA.
Site D is at CA.
Site E is based st TX.

All the 5 sites are different with their proprietorship, different owners. The common pages for most of the movers sites are local move, long move, packing, international move etc. We convinced the clients to make them understand the value of link exchange with same industry sites. So they were ready to do the same. But the risk was that we cannot exchange links between A and B as both the sites are based at Chicago. They are competitor to each other.

So we avoid the geographical link exchange risk. So we move in this way: A to C to B to D to E to A. But not for the same page at the same time. We had a mixture of inner pages like packing, interstate move, long distance move and so on. So we hedged the geographical and same page (type) target risk. And the result was terrific even with two word keywords.

So if any agency had got several SEO projects on same industry, they can think off the strategy.

Feedbacks are welcome.

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Wish you a Happy Prosperous New Year 2012

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Why Search Marketers can opt for Business Analyst?

 

 

 

 

 

 

 

 

 

The Headline or the statement is really striking and most of us would be wondering as how this is possible without knowing the models and allied technicalities.

Let me Explain:

We the Search Marketers have to analyse the site performance, marketing strategies, optimisation technique, social media process to engage visitors, develop unique content ideas for link baiting and so on. At the top of all we have to analyse the particular site, the business as a whole to get niche traffic and to increase the conversion rate.

We are actually doing all those things on a regular basis even including the design process (I mean to guide the designer and content writer and programmer) of the website, finally fixing the landing page and usability pattern. So if search marketers are assigned with the Business Analysis Job and to make a roadmap, am sure they can do it. Well few technical knowledge is required like excel sheet operation, advance excel, spss, sas and other related trainings.

Recently I have seen data analysis and mining application (excel) for SEO to segregate the competition and keyword funnels. So that actually instigate me to concentrate more on Back end analysis. Students from the fields like marketing, statistics, mathematics, operation research would get success in the ever dynamic arena. Eventually they can become a good business analyst.

I believe that after having a considerable no of years of experience, it all needs to understand the model, technicalities are to be taken into account eventually.

Feedbacks are welcome 🙂

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Content Speed and Search Algos Thrust

 

 

 

 

 
Well the idea is to track the past trends on the evolution of contents or the nature of the web contents and then predict the forms of web contents and thus making your digital marketing strategies accordingly.

We all know the different variations and forms of search engine algos to pull the web pages. The era began with web 1.0 to web 2.0 and now its time to semantic web that is web 3.0. The maximum utiliisation of artificial intelligence.

If we can rank the types of web contents according to their respective speed to reach to the audience what we get:

1. Writing on web pages
2. Blog Writing
3. Discussion Forums
4. Video
5. PPT/Slides
6. Images
7. Social Media
8. Micro Blogging … and so on (plz rectify me if am wrong)

The search rankings also evolved since then. User generated contents have got the top most priority during 2005-2006 and now its the time to have social media contents and the reaching capability to the audience. This theme led to user engagement and associated social signal. Highly signalling and reviewed site get the priority to the search engines while SEO comes in question.

If we can predict the trend via some data analysis or trend analysis, we could be able to move forward as to what will be the search algos next target to put the priority. Like Mobile SEO, Television Contents, latest domestic gadgets with social apps (like samsung refrigerator) etc.

It is highly appreciable if I have your feedback.

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