Category Archives: Web Usability

Usability of ‘The page is Under Construction’

When there is no content developed, we just use to leave the page blank or paste a image like this:

under construction

under construction

The practice is quite common. And if you think deeply, this kind of visiting pages doesnt make any impression to the visitors rather it leaves a negative mark.

So if we can try to put some positive mark of the visitors mind/psychology, we can try out the following picture.

kidding

kidding

Though the picture is nothing to do with under construction yet it will leave a mild smile on your face. Now think what will you do?

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Data, direct from the Brain for Local Search

Like eye-tracker data, neuro imaging research could help the usability analysts in finding the ways to what extent the degrees of webpage variability would differ from one user to another. The state of mind varies between age, culture, sex, and lifestyle. Moreover, man could bring down the controlling power of his own brain by way of meditation. Several pockets of the brain reflects different outcomes as some parts are responsible for vision whereas some are for speech. Yes, brain thinking certainly reflects through the eye movement pattern. But that is not sufficient to take a total control over the user. Change of places and thus environmental treatment remains unuttered through the content tracking only.

Proposition: Neuro Imaging data can help in Local serach procedure

Parameters: Environmental hazards, Living conditions, PCI of a locality, variation of age group, biological conditions.

Prevelance of older group could hamper the generality of the outcome as they have more control of their brain. One has take care of these kind of variations.

Data Collection: Web data, Hospital data.

Then webpage/sites will be more smart in catering the proper object to the individuals. Search engines can take initiative to run some research works.

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Filed under research, Web Usability

Unique Selling Point and Goal Conversion – No Trade off

What is the USP of your website? Have you ever thought of that? Or is there any clash between the USP and goal conversion page while determining the user experience part?

In ever growing highly competitve Red Ocean market scenario, you need to determine for which section your product is going to cater. Moreover, you have to project your USP through the theme or through the content or in other way. Yes, you need to create the demand of your own product, and that is perhaps called Blue Ocean methodologies.

Goal conversion, in other words what is called landing page optimisation is a part and parcel of a website. There is no contradiction as such between optimisation and USP. But how to start the process as web strategists have to incorporate all the aspects starting from the USP, user experience, goal conversion and online demand creation.

Steps are to be followed like this:
1. Unique selling point: Determine the factors on which your products are unique in comparison to other availables. Try to build a project/product that you think will be unique and purposeful for the customers. Accordingly you can determine the market area Local, Global or Country specific.
2. Landing Page desiging
3. Test the User Experience
3. Building a supply chain of Ancillary products
4. Optimise the landing page
5. Work on the USP again.

Each point described above are complementary to each other outweighing the trade-offs in between the steps. The success of an website broadly depends on the theme of the website. So a close study in human psychology and cultural acvities within the society is what required most in true sense.

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Filed under Management, research, Web Usability

Some Latest SEO(Organic) Strategies

Come to the business please!

1. Usability based domain name. (sunsilkgangofgirls.com, exboyfreindsaccessories.com etc):easy to remember
2. Logo/Image branding
3. Corporate blogging
4. Researched contents
5. Website specific online products
6. Use of colors according to the theme of website
7. Catering the local/domestic market (in other words niche customers)
8. Take the advantage of universal search
9. Use copywriting techniques

What else?

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Filed under Management, SEO, Web Usability

Forget Onpage, start Copywriting

Using copy-writing techniques in web pages or in websites in the broader sense is a step forward towards the Online Brand Building. Instead of using the meta tags and titles, one could go for the copy-writing concepts with the help of the content writers in websites. The era of On-page optimisation procedure perhaps at its end. Newer methodologies in terms of Unique title tag are taking place that of On-page.

Some examples:
VIDEOCON: A Electronics manufacturer.

Tag or Punchline: Bring Home the Leader. (Nothing to do with Electronics)
BRITTANNIA: Eat healthy, think better.
NOKIA: Connecting People
ADIDAS: Impossible is Nothing and so on…

Search algorithm is perhaps moving on that way. Of course you need to think in longer term viewpoint as the search marketing specially the organic SEO is a kind of marathon race. And at present in this highly competitive world, this technique could have a handy one though it assumes some short term risks and lower ROI as well. After all, you have to win in the long run and Brand Building will be one of the most focused theme of an web-site.

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Filed under Management, SEO, Web Usability

Logistical aspect of User experience

How the art of logistic and supply chain thus the role of a virtual storehouse could become a part and parcel of a website? Has anyone have the idea? Me too its a birds eye view.

After analysing the traffic bounce rate from the customer conversion page (Goal), one could draw the pattern and the path of user experience as to how smoothly the traffic moves from one page to another… and at last to the goal page. Surely we have to keep in mind the lesser clicks aspect while travelling through an website. Depending on the diagram, we are able to place the products and services to a perfect place. Here comes the question of Logistics and supply chain of products. At each stage how one user is behaving and the picking style of services. We may need a virtual warehouse of products from which timely delivery of services could be possible using the traffic visiting path.

The hitting point is that, no structure is perfect and needs modification to the upper side from time to time as generation by generation we are heading towards a higher intelligence trajectory. What is seemingly perfect may not remain so, after couple of years. Social and economic factors have great influence on the web behavior. So as the human development index. A product store house will serve as a do it yourself kind of thing. Its better to let the users be aware of the availability of such a storehouse. Let them pick the product. Analyse the route. Then again work on your strategy.

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Filed under Management, Product Design, Web Usability

Focus of web content has shifted

While analysing the web contents in the present world, one could easily arrived on the basis of careful observation that, the web contents are being shifted to one medium to the other. So far, we had contents, images, keywords and vanilla type seo techniques. But from the last 1 year or so, a radical change has been made towards web media especially on the contents.

Now we mean by the contents are, Videos, Audios, maps, gadgets, user friendly tools, charts, logos, blogs, Images, Ideas and all SHOULD BE IN CONTEXTUAL AND MEANINGFUL PRESENTATIONS. Though on-page and off-page optimisation techniques are old-is-gold, yet I would prefer to build a website for a meaningful and user freindly one. The new types of contents could be extended and used in different ways.

For example, take audio. Webmasters can build the brand though unique web music. Like TITAN, BRITTANIA, OLD SPICE etc. In offline they have their own brand through the music. And the things have reached to an extent that once you heard the song, you could easily speak out the name of the brand.

In this way, web media could be further be extended to touch and try theory. Web products so far have the limitations in terms of intangibility (though the security and guaranted tags are there always). The problem is more serious in developing countries say India. People like to surf and check out the products online, But when it is the time to buy, most of them prefers the offline route may be because of that problem. But the no. of online buyers are rising with the passage of time. So could we make the things happen with the help of technologies or mediums that people can have an online exposure also? At least they can view how to use a product say Digicam in video route or in other?

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Filed under research, SEO, WEB 2.0, Web Usability