Category Archives: research

Page load factor and Visitor Bounce rate

How long a visitor can wait to check your webpage, technically speaking the Landing Page? Its around 3-5 seconds to 8-10 seconds. I would prefer 3 to 5 seconds as the 3-second usability test is related to the page load factor.

From the few days we were wondering as to how the visitors are getting bounced from the respective landing pages of http://www.humtumlove.com/ and http://www.itcslive.com/. Even some of them stayed there for 0 second. We sat together, cleared the cache and the browsing history and checked again the page load. It was enormous, taking as long as 20 seconds to open even the home page. We must not talk about the rest of the pages, as they are full of images, videos and music.

Now if SEO is all about to convert the traffic, page load factor is indeed crucial. We had that factor in mind and accordingly we prepared the pages. But somewhere we ignore the basic rule. It’s a great experience for all of us.

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Mobile Technology in dire need ??

Last time I had made a post on mobile technology that whether remote admin facility could be installed and transfer of battery charges from one handset to another irrespective of all the networks and the mobile service operators.

Here is the link:
https://knifedge.wordpress.com/2008/04/15/remote-admin-mobiles/

Now, is there any technology or could we able to develop such a technology that some recharge value or talk-time could be transferred from one cell phone to another in case of emergencies through cell phone to cell phone directly or through the service provider, I mean through the call center executives.

The idea strike me, when one of my friend send me a message mentioning to recharge a top up value of Rs.30 to a cell no at 10.30 pm at night. It was not possible for me to do that as shops were already closed. I do use a tataindicom no. and the no. he had requested to recharge was an airtel no. So in case of emergencies, once the technology is available, one user can dispatch some currency value of recharge to another user’s mobile on the basis of a small sms request. Its like having one ATM card using all bank’s ATM at free of cost.

May be some progress is going on, I don’t know. I came across with the idea and tried to share with you all. Loopholes might be there, but personally I think this technology will boost the business process to the technology holder and the employment opportunities.

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Searchonomics and scope of research

Sometimes I wonder with the volume of searches through out the world and the business turnover at the same time. The local economics became global in these days and no metropolitan or cosmopolitan is indispensable to market the goods and services with the help of internet technologies. As a follower of Economics, I had proposed this issue to IGIDR (Indira Gandhi Institute of Development and Research, Mumbai) to shed some research light on this hot cake 🙂  May be the process is going on OR might be kept in the dark chamber following the usual Indian tradition of not being a mainstream theory. So many agencies are doing online marketing, SEO, PPC etc. But so far my understanding is concerned, agencies must have some R&D wing to have a view of the trends. I had an opportunity to work with Grmtech, where some research works were done through brainstorming sessions and ideas used to emerge through the routine.

Foreign universities like Stanford have done lots of progress in this regard (Web usability, search psychology, Click frauds, eye tracking techniques and lots more). In a sense Internet has became a parallel economy as opposed to the mainstream one where one can sell his knowledge, intellect, ideas. This thing I guess we are lacking or there might not be enough scope to work with the existing infrastructure.

I would like to show a bit of courage to be a futuristic web strategist 🙂 ha ha ha…..

Web 1.0: Read only – dotcom boom in late 90’s
Web 2.0 : Read and Write
Web 3.0 : Read, Write and Share (Semantic web)
Web 4.0 : Gather and generate information or ideas
Web 5.0 : Invention at a personal level
Web 6.0: Invention or technological driven economic growth, a more vibrant parallel economy. May be a point of inflexion (Convex to concave)
Web 7.0 : Start of business cycle and web inflation
Web 8.0 : Get rid off internet, a replacing technology

What else, please share.

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Filed under Digital Media, research, Technology

Search Engine is the first to predict Global Slowdown??

Does the above proposition holds good? Let us examine the hypothesis with some of the parameters.

Search engine depends on the internet penetration and not on the physical reach. So any turmoil in US, Europe or in emerging markets could easily be reflected to the business development (export and import segment) in other parts of the world. Has it been the case so far?

Data analysts and search engine experts could have better say in this regard. What I want to say is that, like Tsunami, where birds and animals are less affected predicting the danger of the wave, search engine movements (like ad growths, click growths, business verticals movements) could be a way perhaps before any slowdown or recession. Region or continental based data and analysis thereafter would shed some light in this aspect.

In addition, if we are able to segregate the data according to the verticals like BFSI, FMCG, Automobiles etc., a better result is expected accordingly.

US banking and financial system is the first to receive the virus of financial catastrophe. So the mortgage payments, home buying/selling rate, credit growth and score and therefore consolidation through web media would be the handy tool in building a proper data modeling of the crisis and a solution in advance therefore.

A few relationships:
1. A rise in online ad growth might be reflector of cost cutting on part of the companies, a credit crunch situation.
2. A business movement from the frontline sector (like BFSI) to relatively defensive one like pharma, FMGC entails sentiments are defensive.
3. Higher level of debt consolidation might be an indication of higher leveraging positions.

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Data, direct from the Brain for Local Search

Like eye-tracker data, neuro imaging research could help the usability analysts in finding the ways to what extent the degrees of webpage variability would differ from one user to another. The state of mind varies between age, culture, sex, and lifestyle. Moreover, man could bring down the controlling power of his own brain by way of meditation. Several pockets of the brain reflects different outcomes as some parts are responsible for vision whereas some are for speech. Yes, brain thinking certainly reflects through the eye movement pattern. But that is not sufficient to take a total control over the user. Change of places and thus environmental treatment remains unuttered through the content tracking only.

Proposition: Neuro Imaging data can help in Local serach procedure

Parameters: Environmental hazards, Living conditions, PCI of a locality, variation of age group, biological conditions.

Prevelance of older group could hamper the generality of the outcome as they have more control of their brain. One has take care of these kind of variations.

Data Collection: Web data, Hospital data.

Then webpage/sites will be more smart in catering the proper object to the individuals. Search engines can take initiative to run some research works.

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Filed under research, Web Usability

What time-series data tells?

Since inception of the search engines, lots of companies have gained and lost (during the dot com boom) via their websites. In addition, online behavior has evolved around the search algorithm. People as well as companies are now aware of the fact of search marketing and online advertisement. But the proposition is that, if we can analyse the search data over a period say 10 years (1997 – 2007) on particular segments say, FMCG, Financial Services, Jewelry (precious metals), Hotel, Apprals etc, how the things have changed over the aforesaid period in terms of pricing, taste changes, structural shifts from comparatively inferior to superior products with the rise of income, emergence of new industries and so on. Cross sectional data will be an important role to play in this regard.

Once we have the data and the conclusion, time series theory can assist us in building model towards future trend and accordingly web statisticians and the strategist can fix the website portfolios and architectures. Behavioral evolution of human being could help in addresseing newer paths rather business in web media.

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Unique Selling Point and Goal Conversion – No Trade off

What is the USP of your website? Have you ever thought of that? Or is there any clash between the USP and goal conversion page while determining the user experience part?

In ever growing highly competitve Red Ocean market scenario, you need to determine for which section your product is going to cater. Moreover, you have to project your USP through the theme or through the content or in other way. Yes, you need to create the demand of your own product, and that is perhaps called Blue Ocean methodologies.

Goal conversion, in other words what is called landing page optimisation is a part and parcel of a website. There is no contradiction as such between optimisation and USP. But how to start the process as web strategists have to incorporate all the aspects starting from the USP, user experience, goal conversion and online demand creation.

Steps are to be followed like this:
1. Unique selling point: Determine the factors on which your products are unique in comparison to other availables. Try to build a project/product that you think will be unique and purposeful for the customers. Accordingly you can determine the market area Local, Global or Country specific.
2. Landing Page desiging
3. Test the User Experience
3. Building a supply chain of Ancillary products
4. Optimise the landing page
5. Work on the USP again.

Each point described above are complementary to each other outweighing the trade-offs in between the steps. The success of an website broadly depends on the theme of the website. So a close study in human psychology and cultural acvities within the society is what required most in true sense.

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Filed under Management, research, Web Usability