Category Archives: Link

Beauty of Link Building (Same Industry): A case Study





Link building is one of the most important parts of search engine rankings. Links from the high PR page with related theme valued best. Moreover we are happy if the link is contextual and from a paragraph or sentence.

I would like to share a case study to work with 5 sites at a time in the same industry. This was really an tremendous expeirment for us. The most important part of the job was to rank the inner pages.

Industry: Movers and packers
No of Sites: 5 (A, B, C, D and E)
Site A and B are based at Chicago.
Site C is based on VA.
Site D is at CA.
Site E is based st TX.

All the 5 sites are different with their proprietorship, different owners. The common pages for most of the movers sites are local move, long move, packing, international move etc. We convinced the clients to make them understand the value of link exchange with same industry sites. So they were ready to do the same. But the risk was that we cannot exchange links between A and B as both the sites are based at Chicago. They are competitor to each other.

So we avoid the geographical link exchange risk. So we move in this way: A to C to B to D to E to A. But not for the same page at the same time. We had a mixture of inner pages like packing, interstate move, long distance move and so on. So we hedged the geographical and same page (type) target risk. And the result was terrific even with two word keywords.

So if any agency had got several SEO projects on same industry, they can think off the strategy.

Feedbacks are welcome.


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Filed under Link, SEO

Does the trick work? Think reverse also

While analysing the competitors website, backlinks and lots more, don’t click to the search results as that might reflect the motivation or objectives of the potential competitors in the web analytics of the incumbent company. And on the basis of that, incumbent companies may change their strategies on part of their product development, marketing, keywords listings etc. So, my point is that, copy the search link and paste it to the brouser. This might not be tracked to the analytics and could be counted as the direct viewership. A lenghty process indeed. However I am not sure whether the process works or not.

The above process is for the potential competitors. Then what for the incumbents?

Change the strategies on a regular basis, of course checking the log file. And going on to develop the newer products. Never give a chance to the potential conpetitors to get into your views. Things should be done so quickly and frequently that it will take a span of time to understand. And in the mean time, you will arrive with another product.

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Filed under Analytics, Keyword product, Link