Category Archives: Keyword product

Does the trick work? Think reverse also

While analysing the competitors website, backlinks and lots more, don’t click to the search results as that might reflect the motivation or objectives of the potential competitors in the web analytics of the incumbent company. And on the basis of that, incumbent companies may change their strategies on part of their product development, marketing, keywords listings etc. So, my point is that, copy the search link and paste it to the brouser. This might not be tracked to the analytics and could be counted as the direct viewership. A lenghty process indeed. However I am not sure whether the process works or not.

The above process is for the potential competitors. Then what for the incumbents?

Change the strategies on a regular basis, of course checking the log file. And going on to develop the newer products. Never give a chance to the potential conpetitors to get into your views. Things should be done so quickly and frequently that it will take a span of time to understand. And in the mean time, you will arrive with another product.

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Filed under Analytics, Keyword product, Link

Product design with Keyphrase/words – A proven approach

I have been working here in this stock broking house from the last 10 months or so as an in-house SEO as well as equity research assistant. I am assigned with the job to do the SEO of the site and SEM (organic).
In that process I took the help of this blog ( share_market.rediffblogs.com ) to design our products especially the articles. Analytics tracker had been installed in both, the website and to the blog as well.

We got a list of keywords and keyphrases from the blog and the site. Surprisingly we got some of the keyphrases like, “advantage of stocks owned private investor” from the blog (Other keyphrases I cant disclose for some unavoidable reasons) that is quite unique and applicable for designing article also.

My analysis with respect to the above keyphrase is that, private investors are eager to know, obviously unbiased view, the advantages of investment in stock market. In other words, what would be the likely consequences if some private investors hold stocks.

Next Step: Design your articles/informations for the website taking keyphrase guided product (approach might be different – Blog, Analytics, wordtracker).
Do some optimisation for the page.

Advantage:  You could have an idea of an unique informative article for the site. Nevertheless, you will have an unique title of that article. In addition, one can get an overview about the nature of the visitors, the need/demand, and placement of the products.

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Filed under Keyword product, Product Design, research