Category Archives: Digital Media

Top 5 New Year (2013) Resolution with Digital Media

1. High quality natural Links: We will have to be more creative in getting in context natural links. As Guest Posts are becoming stereotype job, we have to explore the viral content strategy. But again, viral content strategy is not possible with the smaller projects.
natural-link-building

 

 

 

 

2. Challenges with quality and informative content: As Google is trying hard to build a rich information hub to beat wikipedia and local third party search results, it is important to send more and more signals to google that your website is full of resources.
KnowledgeHub_Strap_RGB

 

 

 

3. Processes and Planning: We should work on the processes (onpage+offpage+social media). This will help us to scale up the team and quality in the long run.
planning and process

 

 

 

 

 

4. Quality Checks: We have started checking quality of Links, Contents and Onpage. Below quality deliverable not at all accepted. Also we are checking whether team members are meeting the monthly targets or not. Targets actually bring down the total cost of content, links etc.
quality


 

 

 

 

 

5.Schema.org: We are trying to implement this http://schema.org/docs/full.html for few of the projects to be there in the search engines data as structured data. This will help the clients data like Events, products, recipes, reviews and videos The schema markup that is added to the code of a web page signals to search engines that a certain page is about a particular item (i.e. person, place, product, video, recipe, etc.). By providing this information through the markup, search engines can better understand the content of web pages and therefore provide more relevant, useful results for users.

schema-image

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How CERN is related to Digital Marketing?

“The European Organization for Nuclear Research (French: Organisation européenne pour la recherche nucléaire), known as CERN or Cern is an international organization whose purpose is to operate the world’s largest particle physics laboratory, in the northwest suburbs of Geneva on the Franco–Swiss border (46°14′3″N 6°3′19″E). Established in 1954, the organization has 20 European member states.

The term CERN is also used to refer to the laboratory, which employs just under 2,400 full-time employees and hosts some 10,000 visiting scientists and engineers, representing 608 universities and research facilities and 113 nationalities.
CERN’s main function is to provide the particle accelerators and other infrastructure needed for high-energy physics research. Numerous experiments have been constructed at CERN by international collaborations to make use of them. It is also the birthplace of the World Wide Web. The main site at Meyrin also has a large computer centre containing very powerful data-processing facilities primarily for experimental data analysis and, because of the need to make them available to researchers elsewhere, has historically been a major wide area networking hub.” — Wikipedia

Most of us especially the common men came to know about the CERN and its activities due to the research on Gods particle. This is the most debated topic from the last few years.

The terms Internet and World Wide Web are often used in everyday speech without much distinction. However, the Internet and the World Wide Web are not one and the same. The Internet is a global system of interconnected computer networks. In contrast, the Web is one of the services that runs on the Internet. Viewing a web page on the World Wide Web normally begins either by typing the URL of the page into a web browser or by following a hyperlink to that page or resource. The web browser then initiates a series of communication messages, behind the scenes, in order to fetch and display it. Web is an application running on the internet.
Digital marketing is all about market the knowledge base around a product, sharing information on that, gathering fan-followers and thus producing a market for the product and services. If WWW is the super-highway of channelizing information, then obviously digital marketing is the inseparable part of WWW. Without the web we won’t be able to reach or let the information travel to the target audience or via internet.

“Digital marketing is the use of internet connected devices to engage a customer with online advertising in order to promote products and services. Internet connected devices are those such as web browsers, smart phones and game consoles. As technology develops more devices become able of internet browsing and the digital marketing potential that comes with it.” – Wikipedia
Not only the Digital Marketing, the modern business as well do largely dependent on the internet and thus on WWW. In April 2010, India experienced a decrease in overall internet connectivity speed due to the Fibre Cut at SEA-ME-WE 4 undersea submarine cable system which connects South East Asia and Europe. In the year 2008 too, there was a similar issue with the whole country waiting for Internet Bandwidth which was lost due to International undersea cable network breakage. In 2011, A report from JP Morgan forecasted that e-commerce revenue will grow to $680 billion worldwide up 18.9 percent from 2010 revenue. Online retail commerce in the U.S. alone will grow 13.2 percent to $187 billion. J.P. Morgan anticipates that global e-commerce revenue will hit a whopping $963 billion by 2013. One can easily understand the loss took place due to this connectivity problem in online business.

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Content Speed and Search Algos Thrust

 

 

 

 

 
Well the idea is to track the past trends on the evolution of contents or the nature of the web contents and then predict the forms of web contents and thus making your digital marketing strategies accordingly.

We all know the different variations and forms of search engine algos to pull the web pages. The era began with web 1.0 to web 2.0 and now its time to semantic web that is web 3.0. The maximum utiliisation of artificial intelligence.

If we can rank the types of web contents according to their respective speed to reach to the audience what we get:

1. Writing on web pages
2. Blog Writing
3. Discussion Forums
4. Video
5. PPT/Slides
6. Images
7. Social Media
8. Micro Blogging … and so on (plz rectify me if am wrong)

The search rankings also evolved since then. User generated contents have got the top most priority during 2005-2006 and now its the time to have social media contents and the reaching capability to the audience. This theme led to user engagement and associated social signal. Highly signalling and reviewed site get the priority to the search engines while SEO comes in question.

If we can predict the trend via some data analysis or trend analysis, we could be able to move forward as to what will be the search algos next target to put the priority. Like Mobile SEO, Television Contents, latest domestic gadgets with social apps (like samsung refrigerator) etc.

It is highly appreciable if I have your feedback.

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Niche Traffic and Link via PPT (Slideshare)

Hello all,

After a long gap am here once again to share one more digital media strategy which I think would be more useful in generating niche traffic and of course the value of a link.

As usual I would depict the scenario with an example.

Suppose you are building brand for a consumerware and you have targeted a niche demography and age group.  You are in the process to make all round effort (360 degree) in building the brand and also user engagement via Facebook interaction. So you always glad to have the niche traffic and customers on the FB and the site as well.

Initially you have taken the strategy to share quality food related posts at FB wall and thus engagement. So your target would be the Food bloggers and women food bloggers to be your customers. But prior to that you need to engage them and make them loyal with the type of information you are sharing.

The Catch: You can contact them and request them to have a good slideshare presentation (made by you and it is already there in the Slideshare channel) on their blogs and in exchange you guys will make a presentation for her which she will post in her own Blog.

This is something similar to the guest blog posting. But in this case you have to be a bit workholic in preparing her slide.

Gimme feedback.

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Searchonomics and scope of research

Sometimes I wonder with the volume of searches through out the world and the business turnover at the same time. The local economics became global in these days and no metropolitan or cosmopolitan is indispensable to market the goods and services with the help of internet technologies. As a follower of Economics, I had proposed this issue to IGIDR (Indira Gandhi Institute of Development and Research, Mumbai) to shed some research light on this hot cake 🙂  May be the process is going on OR might be kept in the dark chamber following the usual Indian tradition of not being a mainstream theory. So many agencies are doing online marketing, SEO, PPC etc. But so far my understanding is concerned, agencies must have some R&D wing to have a view of the trends. I had an opportunity to work with Grmtech, where some research works were done through brainstorming sessions and ideas used to emerge through the routine.

Foreign universities like Stanford have done lots of progress in this regard (Web usability, search psychology, Click frauds, eye tracking techniques and lots more). In a sense Internet has became a parallel economy as opposed to the mainstream one where one can sell his knowledge, intellect, ideas. This thing I guess we are lacking or there might not be enough scope to work with the existing infrastructure.

I would like to show a bit of courage to be a futuristic web strategist 🙂 ha ha ha…..

Web 1.0: Read only – dotcom boom in late 90’s
Web 2.0 : Read and Write
Web 3.0 : Read, Write and Share (Semantic web)
Web 4.0 : Gather and generate information or ideas
Web 5.0 : Invention at a personal level
Web 6.0: Invention or technological driven economic growth, a more vibrant parallel economy. May be a point of inflexion (Convex to concave)
Web 7.0 : Start of business cycle and web inflation
Web 8.0 : Get rid off internet, a replacing technology

What else, please share.

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Filed under Digital Media, research, Technology

Working with own Website Vs Clients

If you are an In-house SEO, SEM or if your company develop own websites (it could be the prime business to generate revenue through websites) or an amateur having an website, might have or I should say total flexibility to play with the website as compared to working with the clients websites.

Flexibility in terms of the following points that independent web developer could follow:
1. URL Engineering
2. Keyword rich text
3. Having Blog with the same domain
4. Research with news and contents
5. Traffic conversion with the help of Analytics
6. Scope of generating Fresh Content:
-> Now this point seeks some particular attention. Not all the websites have the pages or scope to generate fresh content on a regular basis. And this becomes more difficult when you are dealing with the clients websites. In that case you have to work within a boundary or limitations. But if you are able to convince the clients about the need of this, then only this is possible and the work of SEO becomes a bit easier.

In fact, in the present days the resources are getting lesser and lesser. Competition is rising at a rapid pace. So it could be quite difficult to pull the SERP rank or to maintain it for a longer period of time… and it is specially true for the websites those appoint agencies for the organic marketing but sometimes they failed to understand the pulse of the search marketing.
What to do? Once you have done the primary link building work with the specific contents, try do build a page which will generate fresh contents regularly. The ways are:
a) Blog posts
b) Industry News (in a news box)
c) Glossary generation
d) Forum posts (if there is any)
e) Use of Wikipedia
f) Small Articles and FAQ postings and so on.

If the clients could understand the need to include some of the above points on part of the agencies, then small and medium business could reap benefits from the search marketing and the tasks of the agencies could get easier.

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Components of Digital media

The Internet Communication or what is known as Digital Media has the following components.

1. Search Engine Optimization (SEO)
a) Web Designing
b) Link Building
c) Content Development
d) Link Baiting
e) Generation of new Ideas
f) URL Engineering
g) Site Navigation

2. Search Engine Marketing (SEM)
a) Pay per click – PPC
b) Cost per Click – CPC
c) Sponsored Advertising in Search Engines
d) Banner Advertisement
e) Affiliate Marketing

3. WEB 2.0
a) Community Building (Discussion Board, Forum)
b) Blogs, Blog marketing, Corporate Blogs
c) Mash ups (Maps, websites etc.)
d) Wikipedia
c) Video
d) Music
e) Avatars (Personal image upload)

4. Online Brand Building (Depends on USP)
5. Web Usability
6. Online Customer Research (Tracking the behavior)
7. Web Analytics and Credibility

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