Category Archives: Analytics

Does the trick work? Think reverse also

While analysing the competitors website, backlinks and lots more, don’t click to the search results as that might reflect the motivation or objectives of the potential competitors in the web analytics of the incumbent company. And on the basis of that, incumbent companies may change their strategies on part of their product development, marketing, keywords listings etc. So, my point is that, copy the search link and paste it to the brouser. This might not be tracked to the analytics and could be counted as the direct viewership. A lenghty process indeed. However I am not sure whether the process works or not.

The above process is for the potential competitors. Then what for the incumbents?

Change the strategies on a regular basis, of course checking the log file. And going on to develop the newer products. Never give a chance to the potential conpetitors to get into your views. Things should be done so quickly and frequently that it will take a span of time to understand. And in the mean time, you will arrive with another product.

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Filed under Analytics, Keyword product, Link

Observe the ‘Log out phase’ of Google Analytics

After acquiring Double Click Google Corporation have perhaps the largest online database of customers…. according to language, product, region/country, behavior and so on. The result has been started to reflect in the Google Analytics as well. This is quite interesting observation.

I am engaged with SEO and SEM assignment for a stock broking company here in Calcutta (State: West Bengal. India). The prime language in this state is Bengali. And google have already tracked that info by virtue of their artificial intelligence or through the double click.

While logging out the google analytics, a message one can observe at the left top corner in the regional language (Bengali in this case) that, Wait for a moment. So, google is tracking every aspect of the search world. And they will certainly implement this search behavior in generating revenues.

What is the Catch:  The search become more and more personal and local now-a-days and the search engines are not far from that in developing the algorithm. I had mentioned this issue in my earlier posts. Google will definitely use this feature of local search, language diversification and behavior in their mobile technology. One news has already came that Google is launching Mobile phone . Hats off to the Google strategy.

You could also try to observe this analytics and language issue.


Filed under Analytics