Optimisation dilemma for SEOs

Let us assume, 3 NGO related projects came to an SEO agency and clients need the websites to be optimized within a given time frame for the targeted keywords.

A hypothetical example:

Month January:

Project 1: www(dot)abc(dot)com – an NGO (Micro Finance) Project to optimize Probable list of keywords: NGO, Social development, Micro finance, Rural micro finance, Micro Finance in India etc.

Month March:

Project 2: www(dot)etc(dot)com – Another NGO project to optimize. Probable list of keywords: Same as above say for example.

Month June:

A different NGO project all together having same sort of keywords.

What will be the strategies for an individual SEO or for the agencies in the example given above? Will it be 3 different ways or 3 sets of schemes OR the same process would be followed for the 3 websites?

Once the later strategy is taken, it could take a much longer time for the last website as the first one has received the maximum effort in the optimization process. The agencies have lesser scope in changing the contents or the pages of the GIVEN website. Moreover, the pages are constant and there is hardly any scope to change the usability of the landing page. Sometimes you don’t have the control panel or what I mean to say the analytics. But it is altogether a different story for the In House project where scope is much larger.

So the point is how an SEO expert will approach towards 3 same kinds of websites in optimization procedure. Well, I would like to say that agencies must have separate sets of back ups in such examples mentioned above. I have hardly come across this kind of open discussions in the search engine journals or news websites.

Any help will be highly appreciated.

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