Consider the following hypothetical example. I have tried to construct the user experience matrix taking four sectors namely, Finance, Travel, Hotel and Technology. Some of the examples are given just for the understandings of the readers.
Sector Matrix FINANCE TRAVEL HOTEL TECHNOLOGY
FINANCE a11 a12 a13 a14
TRAVEL a21 a22 a23 a24
HOTEL a31 a32 a33 a34
TECHNOLOGY a41 a42 a43 a44
aii-> Core Sector
aij-> Overlapping Sector, blended somewhat.
Ex. of a14-> Financial Technology Softwares like Capital Market Company database.
a11-> Insurance, Stock Broking and other hard core financial websites.
a42-> Google map service to the mobile interface, thus travel assistance.
Now to test the usability and/or user experience with the parameters like, Color of the website for core as well as overlapping sectors, Navigation, Online products, Logo (branding) and of course placement of contents.
As I told, this is just a hypothetical example. The testing procedure could be extended to n no. of sectors and parameters. The matrix looked like what we done in matrix algebra or like the joint distribution in statistics. Once you got the values of the coefficients, regression method can help to figure out the factors influencing more to the usability.
Q1) How the visitors move between the web pages taking consideration of the above core and overlapping websites?
Q2) Dropping one or two parameters, can we test the usability factor?
Q3) The behavioral pattern of users between core sector and mixed one!
Any suggestions will be highly appreciated.