Solve the User Experience Matrix

Consider the following hypothetical example. I have tried to construct the user experience matrix taking four sectors namely, Finance, Travel, Hotel and Technology. Some of the examples are given just for the understandings of the readers.


FINANCE                       a11            a12         a13             a14

TRAVEL                         a21           a22          a23             a24

HOTEL                           a31           a32         a33             a34

TECHNOLOGY                a41          a42          a43             a44

aii-> Core Sector
aij-> Overlapping Sector, blended somewhat.
Ex. of a14-> Financial Technology Softwares like Capital Market Company database.
a11-> Insurance, Stock Broking and other hard core financial websites.
a42-> Google map service to the mobile interface, thus travel assistance.

Now to test the usability and/or user experience with the parameters like, Color of the website for core as well as overlapping sectors, Navigation, Online products, Logo (branding) and of course placement of contents.

As I told, this is just a hypothetical example. The testing procedure could be extended to n no. of sectors and parameters. The matrix looked like what we done in matrix algebra or like the joint distribution in statistics. Once you got the values of the coefficients, regression method can help to figure out the factors influencing more to the usability.

Q1) How the visitors move between the web pages taking consideration of the above core and overlapping websites?
Q2) Dropping one or two parameters, can we test the usability factor?
Q3) The behavioral pattern of users between core sector and mixed one!

Any suggestions will be highly appreciated.


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Filed under research, user matrix, Web Usability

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