There are just a handful of companies in online brand measurement. Some attempt cross-media studies that compare online’s efficacy with that of other media.
David Cohen mentioned the above statement in this article. For the last few days I was struggling to figure out whether there is any tool available in internet through which a company can count his brand popularity like page rank, back link checker and other SEO tools. I found this article on http://www.clickz.com/. However I doubt with the availability of such tools.
In these days search has become narrow, more precisely brand specific. Like other SEO, SEM tools, this gonna help the search marketers a lot as they can incorporate the brand search behavior on part of the visitors as well as the customers. The fate of ‘future digital media’ will be determined more and more by the Branding strength.
Software companies can think of such product to assist the search marketing, digital media firms. This product will certainly increase the niche competition.