Art of URL Engineering

URL engineering is one of the most important part of SEO work. An SEO must know how to design the URLs of the respective pages keeping in mind the on-page and off-page optimization.

The design follows somewhat the architecture of a corporate hierarchy. Beginning from the CEO to the junior executive levels, one can think of the same pyramid while designing the URLs of a website.

For the site www(dot)shriraminsight(dot)com I have put the following recommendations to the technical team:

We have 8 sub-pages starting from equities to My account. Take the equity page first. The design would then be like-

http://www.shriraminsight.com/ – The home page
http://www.shriraminsight.com/equity/ – the sub-page
http://www.shriraminsight.com/equity/easy-trading.asp – more deeper pages ending with the extensions.
Like wise we have designed the other page, derivatives, commodities, mutual funds. But not implemented yet 😦

Advantages:
1. Navigation both in terms of search engine and visitors. This helps the visitors to find out information in a sequential way.
2. On-page optimization with relevant keywords/phrase of that page.
3. In terms of Web Usability, your site could get a better mileage.

SEO professional must look into this factor while designing the web-page, as page design is an important part of SEO.

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4 Comments

Filed under Management

4 responses to “Art of URL Engineering

  1. Pingback: Working with own Website Vs Clients « Work and related views

  2. ламинат

    0xThank’s.4b I compleatly agree with last post. scg.

  3. sandrar

    Hi! I was surfing and found your blog post… nice! I love your blog. 🙂 Cheers! Sandra. R.

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