URL engineering is one of the most important part of SEO work. An SEO must know how to design the URLs of the respective pages keeping in mind the on-page and off-page optimization.
The design follows somewhat the architecture of a corporate hierarchy. Beginning from the CEO to the junior executive levels, one can think of the same pyramid while designing the URLs of a website.
For the site www(dot)shriraminsight(dot)com I have put the following recommendations to the technical team:
We have 8 sub-pages starting from equities to My account. Take the equity page first. The design would then be like-
http://www.shriraminsight.com/ – The home page
http://www.shriraminsight.com/equity/ – the sub-page
http://www.shriraminsight.com/equity/easy-trading.asp – more deeper pages ending with the extensions.
Like wise we have designed the other page, derivatives, commodities, mutual funds. But not implemented yet 😦
1. Navigation both in terms of search engine and visitors. This helps the visitors to find out information in a sequential way.
2. On-page optimization with relevant keywords/phrase of that page.
3. In terms of Web Usability, your site could get a better mileage.
SEO professional must look into this factor while designing the web-page, as page design is an important part of SEO.