Brain Thinkers and Web-Usability

left-right brain
Chracteristics of Left Brain:

Logical
Sequential
Rational
Looks at parts
Analytical
Objective
In addition, this part likes technicalities, numbers, data, facts, logic and precision.

Characteristics of Right Brain:
Random
Intuitive
Subjective
Looks at wholes
Holistic
Synthesizing
This part is more interested in challenge, risk, new ideas, imagination, and whole picture.

While going through a web page, do the above brain characteristics influence the visitors, as to how to gather the information, navigate the page, put remarks, product analysis, loyalty as well as time given to the site etc.
OR
At all those factors influence the usability or not.

I don’t know whether research works have already done or not.
If not then Usability analysts and web researchers could think of the brain thinking factors to enrich the search marketers and SEO professionals with research outcomes.

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Filed under research, Web Usability

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