Components of Digital media

The Internet Communication or what is known as Digital Media has the following components.

1. Search Engine Optimization (SEO)
a) Web Designing
b) Link Building
c) Content Development
d) Link Baiting
e) Generation of new Ideas
f) URL Engineering
g) Site Navigation

2. Search Engine Marketing (SEM)
a) Pay per click – PPC
b) Cost per Click – CPC
c) Sponsored Advertising in Search Engines
d) Banner Advertisement
e) Affiliate Marketing

3. WEB 2.0
a) Community Building (Discussion Board, Forum)
b) Blogs, Blog marketing, Corporate Blogs
c) Mash ups (Maps, websites etc.)
d) Wikipedia
c) Video
d) Music
e) Avatars (Personal image upload)

4. Online Brand Building (Depends on USP)
5. Web Usability
6. Online Customer Research (Tracking the behavior)
7. Web Analytics and Credibility


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Filed under Digital Media, WEB 2.0

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