A study released by the mckinseyquarterly revealed that lots of companies are thinking to implement the concept of web 2.0. But some are yet to do that. And in India they think the prospect is quite high.
“More than three-fourths of executives who responded to a McKinsey survey say they plan to maintain or increase their investments in technology trends that encourage user collaboration, such as peer-to-peer networking, social networks, and Web services.”
There is another school of thought, thinks the concept is BUZZ and BUBBLE and nothing but a Old wine in a new bottle. People used that one earlier also, specially in the web world. Amazon is the most relevant example. Intentionally or unintentionally ideas generated earlier which were similar to this concept – The creation of Community.
Not restricting you to the online, examples could be given from the offlline as well.
The Participatory Models:
1. Radio (FM) Programmes
2. TV Music programmes and SMS services