March 19, 2009
Let us assume, 3 NGO related projects came to an SEO agency and clients need the websites to be optimized within a given time frame for the targeted keywords.
A hypothetical example:
Month January:
Project 1: www(dot)abc(dot)com – an NGO (Micro Finance) Project to optimize Probable list of keywords: NGO, Social development, Micro finance, Rural micro finance, Micro Finance in India etc.
Month March:
Project 2: www(dot)etc(dot)com – Another NGO project to optimize. Probable list of keywords: Same as above say for example.
Month June:
A different NGO project all together having same sort of keywords.
What will be the strategies for an individual SEO or for the agencies in the example given above? Will it be 3 different ways or 3 sets of schemes OR the same process would be followed for the 3 websites?
Once the later strategy is taken, it could take a much longer time for the last website as the first one has received the maximum effort in the optimization process. The agencies have lesser scope in changing the contents or the pages of the GIVEN website. Moreover, the pages are constant and there is hardly any scope to change the usability of the landing page. Sometimes you don’t have the control panel or what I mean to say the analytics. But it is altogether a different story for the In House project where scope is much larger.
So the point is how an SEO expert will approach towards 3 same kinds of websites in optimization procedure. Well, I would like to say that agencies must have separate sets of back ups in such examples mentioned above. I have hardly come across this kind of open discussions in the search engine journals or news websites.
Any help will be highly appreciated.
February 25, 2009
From the last few days I was trying to find an optimum risk-hedging frontier (RHF) like what we had in our Economics graduation courses such as Production Possibility frontier. In the horizontal axis we suppose regions where the business are getting expanded and/or contracted and in the Y-axis we keep the business verticals. See the following image where I have tried to describe a basic architecture as to how all the 5 business verticals could be spread all across the continents and the question is, how efficient the frontiers would like be so that business could operate on a pre-defined frontier hedging the risk across vertically and horizontally both.
But the real problem is that, I could hardly draw a pentagon or hexagon so that in the point of intersection we could draw a business utility curve satisfying both the first and the second order conditions of profit maximization. Spend a lot of time but without concrete result. I need some guidance 
or productive discussion needed.
risk hedging frontier
February 20, 2009
Last time I had made a post on mobile technology that whether remote admin facility could be installed and transfer of battery charges from one handset to another irrespective of all the networks and the mobile service operators.
Here is the link:
http://knifedge.wordpress.com/2008/04/15/remote-admin-mobiles/
Now, is there any technology or could we able to develop such a technology that some recharge value or talk-time could be transferred from one cell phone to another in case of emergencies through cell phone to cell phone directly or through the service provider, I mean through the call center executives.
The idea strike me, when one of my friend send me a message mentioning to recharge a top up value of Rs.30 to a cell no at 10.30 pm at night. It was not possible for me to do that as shops were already closed. I do use a tataindicom no. and the no. he had requested to recharge was an airtel no. So in case of emergencies, once the technology is available, one user can dispatch some currency value of recharge to another user’s mobile on the basis of a small sms request. Its like having one ATM card using all bank’s ATM at free of cost.
May be some progress is going on, I don’t know. I came across with the idea and tried to share with you all. Loopholes might be there, but personally I think this technology will boost the business process to the technology holder and the employment opportunities.
February 15, 2009
Sometimes I wonder with the volume of searches through out the world and the business turnover at the same time. The local economics became global in these days and no metropolitan or cosmopolitan is indispensable to market the goods and services with the help of internet technologies. As a follower of Economics, I had proposed this issue to IGIDR (Indira Gandhi Institute of Development and Research, Mumbai) to shed some research light on this hot cake 
May be the process is going on OR might be kept in the dark chamber following the usual Indian tradition of not being a mainstream theory. So many agencies are doing online marketing, SEO, PPC etc. But so far my understanding is concerned, agencies must have some R&D wing to have a view of the trends. I had an opportunity to work with Grmtech, where some research works were done through brainstorming sessions and ideas used to emerge through the routine.
Foreign universities like Stanford have done lots of progress in this regard (Web usability, search psychology, Click frauds, eye tracking techniques and lots more). In a sense Internet has became a parallel economy as opposed to the mainstream one where one can sell his knowledge, intellect, ideas. This thing I guess we are lacking or there might not be enough scope to work with the existing infrastructure.
I would like to show a bit of courage to be a futuristic web strategist ha ha ha…..
Web 1.0: Read only – dotcom boom in late 90’s
Web 2.0 : Read and Write
Web 3.0 : Read, Write and Share (Semantic web)
Web 4.0 : Gather and generate information or ideas
Web 5.0 : Invention at a personal level
Web 6.0: Invention or technological driven economic growth, a more vibrant parallel economy. May be a point of inflexion (Convex to concave)
Web 7.0 : Start of business cycle and web inflation
Web 8.0 : Get rid off internet, a replacing technology
What else, please share.
February 12, 2009
I do get queries on a regular basis as to how one can start a share trading business rather a franchisee of share trading. Viewing the downturn of the economic activities and thus the stock market fortune, most of the renowned brokers have taken initiative towards a franchisee based business model reducing the costs and liabilities with respect to marketing, salaries and other back office operations.
For a new starter the following points must be kept in mind before they could get into this kind of venture.
- You should have the office space, required computers and the broadband Internet connection.
- You need to conduct all the marketing staffs to get a good no of clients and thus good brokerage level.
- The mother company will provide you the technical assistants, the ODIN or BOLT or NEAT operation terminals (in fact the software).
- You have to put some deposit money to the mother brokerage house (depends on the region, the reputation and the service).
- Brokerage will be shared in the ratio such as 70:30, 60:40 and so on. Remember once you provide a good business on a regular basis, you will have the bargaining power on your part. Moreover, your client would like to negotiate over the brokerage rate. In that case, you have to be careful in allowing that person to the expected brokerage level (delivery and intra-day) depending on the volume of business that person provides.
- You have to incur the cost of the terminal trader. But if you have that expertise along with the required NCFM certificates, you can reduce the cost at once and increase the profit margin on the other.
- Get aware of some of the compliance issues like self trading, marketing protocols, know your clients etc.
Feel free to communicate if you require more information.
February 12, 2009
With the acute cash crunch in the domestic as well as in the local markets, money lending business could be off a handy business starting/expanding option to think of. But the model would be little bit different one as the lending process would involve towards the business process only and not meant for personal loans kind of thing. The commercial banks are at this moment so reluctant to stretch their arms that local lenders remains one of the prime viable option for the small business expansion. All you need to get a license of money lending and of course interest ceiling is there. Do business legally, pay your tax properly and you could gain a handsome return iff the recovery procedure is settled smartly.
December 10, 2008
Today is my last day in Shriram Insight. I am moving towards an uncertain journey leaving behind lots of bright memories around the company and its workers. Special thanks must be given to Mr. AK Singh, Mr. Partha Hazra and to all the members of the research department who have gave me the precious opportunity to work with the company and have assisted and helped me in gathering the relevant information from time to time and in writing reports. This was my first exposure to the Indian financial system and the stock market as a whole. I learned a lot here. Hope this knowledge would have some use in future.
I would like to take on some new venture, new initiatives or again a mere job…don’t know. But for the moment, need some long break may be in terms of a small tour. Even I would engage myself in business, then also I will share my experiences with all my visitors regularly.
Regards
Sekhar Saha.
November 24, 2008
Submission period is over and selection might have started in the mean time towards the call for ideas in Google 10 th 100 project which is inclined to increase the well being for as many people as possible worldwide.
My submitted Idea: A website will be built to share the pain and sufferings, local problems, social issues and many more through contents, images, videos, cartoons and of course through photographs in an effort to channelize the funds to streamline the problem through local CBOs (Community based organization) and NGOs (Non governmental organizations).
The website will serve as a platform for the community based or non-governmental groups in submitting the project proposals mentioning the issues and of course with the outline for the streamlining of the problem. As funds will be limited and streamlining is quite necessary in that constraint. On the other hand, the funding agencies or in other words the corporations with some social obligations will have the view in parity with their values and views whether to fund the project or not.
Lots of problem could be solved in this way throughout the world:
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Public health
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Divorce cases
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Education
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Homelessness
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Eye bank issue
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Blood bank issue
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Girl trafficking
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Job opportunities
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RCH
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Global environment
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Handicraft development and women empowerment
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Drug addiction and many more.
November 9, 2008
Well I had a good trip to the North Bengal for 5 days spending some quality time among the nearest friends, tea garden and to her workers. Last 10 months or so were packed with works, reports, SEO and daily round ups . Its being a good feeling as usual to be there amidst the good people. Hope in the next year once again I will be there in the Tea Garden. Oh! By the way, meanwhile I have acquired little knowledge about the tea making process as I have witnessed the entire cycle.
Tea Garden
