Like eye-tracker data, neuro imaging research could help the usability analysts in finding the ways to what extent the degrees of webpage variability would differ from one user to another. The state of mind varies between age, culture, sex, and lifestyle. Moreover, man could bring down the controlling power of his own brain by way [...]
Entries Tagged as ‘Web Usability’
June 19, 2008
Unique Selling Point and Goal Conversion – No Trade off
What is the USP of your website? Have you ever thought of that? Or is there any clash between the USP and goal conversion page while determining the user experience part?
In ever growing highly competitve Red Ocean market scenario, you need to determine for which section your product is going to cater. Moreover, you have [...]
June 18, 2008
Some Latest SEO(Organic) Strategies
Come to the business please!
1. Usability based domain name. (sunsilkgangofgirls.com, exboyfreindsaccessories.com etc):easy to remember
2. Logo/Image branding
3. Corporate blogging
4. Researched contents
5. Website specific online products
6. Use of colors according to the theme of website
7. Catering the local/domestic market (in other words niche customers)
8. Take the advantage of universal search
9. Use copywriting techniques
What else?
June 16, 2008
Forget Onpage, start Copywriting
Using copy-writing techniques in web pages or in websites in the broader sense is a step forward towards the Online Brand Building. Instead of using the meta tags and titles, one could go for the copy-writing concepts with the help of the content writers in websites. The era of On-page optimisation procedure perhaps at its [...]
June 14, 2008
Logistical aspect of User experience
How the art of logistic and supply chain thus the role of a virtual storehouse could become a part and parcel of a website? Has anyone have the idea? Me too its a birds eye view.
After analysing the traffic bounce rate from the customer conversion page (Goal), one could draw the pattern and the path [...]
June 13, 2008
Focus of web content has shifted
While analysing the web contents in the present world, one could easily arrived on the basis of careful observation that, the web contents are being shifted to one medium to the other. So far, we had contents, images, keywords and vanilla type seo techniques. But from the last 1 year or so, a radical change [...]
June 3, 2008
Solve the User Experience Matrix
Consider the following hypothetical example. I have tried to construct the user experience matrix taking four sectors namely, Finance, Travel, Hotel and Technology. Some of the examples are given just for the understandings of the readers.
Sector Matrix FINANCE TRAVEL [...]
May 29, 2008
Usability according to niche audience
Global search has become narrow and specially brand specific in the upper tier cities. So web page usability should be prepared keeping in mind of a particular type of audiences and so customers whatever be the theme of your website. For branded apparels, you can consider a range of age for whom your products will [...]
March 3, 2008
Building Brand Online
Search marketers and the SEO professionals desperately seeks to sell their products and services through the online media. The websites owners try to build a brand in every single moment through the Logos, Domain name, Web usability, Contents and through so many other factors as well. But the bottom line is that we all seek [...]
October 25, 2007
Channelising the Web traffic according to Keywords/phrase
Once you have the analytics for your site, you can view the clicks according to the keywords, keyphrases, regions and so on. The SEO ans SEM efforts will help you to get a handsome list of keywords and keyphrases. So that you can design your products. (Product management by keywords).
An Analyst of web analytics could [...]
