Focus of web content has shifted

While analysing the web contents in the present world, one could easily arrived on the basis of careful observation that, the web contents are being shifted to one medium to the other. So far, we had contents, images, keywords and vanilla type seo techniques. But from the last 1 year or so, a radical change [...]

Structure and Use of Corporate Blogs in WEB 2.0

As an In-House SEO in this Stock Broking House , I have realized the perfect use (how?) of corporate blogs while implementing the web 2.0 architecture. We have so many departments (and all are not in a single building) and around 280 branches spreaded all over India. The prime departments are:
1. Equity Research [...]

Components of Digital media

The Internet Communication or what is known as Digital Media has the following components.
1. Search Engine Optimization (SEO)
a) Web Designing
b) Link Building
c) Content Development
d) Link Baiting
e) Generation of new Ideas
f) URL Engineering
g) Site Navigation

2. Search Engine Marketing (SEM)
a) Pay per click – PPC
b) Cost per Click – CPC
c) Sponsored Advertising in Search Engines
d) Banner [...]

So what the heck is Web 2.0…?!

Is WEB 2.0 a BUZZ?

A study released by the mckinseyquarterly revealed that lots of companies are thinking to implement the concept of web 2.0. But some are yet to do that. And in India they think the prospect is quite high.
“More than three-fourths of executives who responded to a McKinsey survey say they plan to maintain or increase their [...]

Participatory Business Module – WEB 2.0

At Grmtech, my previous company, we were engaged to develop the websites (generally financial websites). All websites were possessed by the company and no works done for the outside clients.
But what Development mean?
1. Development by the researched contents on Financial Topics (Insurance, Mortgage, Credit Card, Credit Score and so on).
2. Development by means of Search [...]