Category Archives: research

Page load factor and Visitor Bounce rate

How long a visitor can wait to check your webpage, technically speaking the Landing Page? Its around 3-5 seconds to 8-10 seconds. I would prefer 3 to 5 seconds as the 3-second usability test is related to the page load … Continue reading

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Filed under research, SEO

Mobile Technology in dire need ??

Last time I had made a post on mobile technology that whether remote admin facility could be installed and transfer of battery charges from one handset to another irrespective of all the networks and the mobile service operators. Here is … Continue reading

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Filed under research, Technology

Searchonomics and scope of research

Sometimes I wonder with the volume of searches through out the world and the business turnover at the same time. The local economics became global in these days and no metropolitan or cosmopolitan is indispensable to market the goods and … Continue reading

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Filed under Digital Media, research, Technology

Search Engine is the first to predict Global Slowdown??

Does the above proposition holds good? Let us examine the hypothesis with some of the parameters. Search engine depends on the internet penetration and not on the physical reach. So any turmoil in US, Europe or in emerging markets could … Continue reading

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Data, direct from the Brain for Local Search

Like eye-tracker data, neuro imaging research could help the usability analysts in finding the ways to what extent the degrees of webpage variability would differ from one user to another. The state of mind varies between age, culture, sex, and … Continue reading

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Filed under research, Web Usability

What time-series data tells?

Since inception of the search engines, lots of companies have gained and lost (during the dot com boom) via their websites. In addition, online behavior has evolved around the search algorithm. People as well as companies are now aware of … Continue reading

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Filed under Business, research

Unique Selling Point and Goal Conversion – No Trade off

What is the USP of your website? Have you ever thought of that? Or is there any clash between the USP and goal conversion page while determining the user experience part? In ever growing highly competitve Red Ocean market scenario, … Continue reading

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Filed under Management, research, Web Usability

Focus of web content has shifted

While analysing the web contents in the present world, one could easily arrived on the basis of careful observation that, the web contents are being shifted to one medium to the other. So far, we had contents, images, keywords and … Continue reading

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Filed under research, SEO, WEB 2.0, Web Usability

Solve the User Experience Matrix

Consider the following hypothetical example. I have tried to construct the user experience matrix taking four sectors namely, Finance, Travel, Hotel and Technology. Some of the examples are given just for the understandings of the readers. Sector Matrix FINANCE    TRAVEL    … Continue reading

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Filed under research, user matrix, Web Usability

Update your strategy for Universal Search

Lots of web pages have been devoted towards the discussion of Google Universal Search. So I am not so eager to bore you people with that. Rather I am more interested in discussing few strategies as to how the web … Continue reading

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Filed under Algorithm, Management, research, SEO