Management Development Training @ SPJIMR

The 3 days Management Development Training programme at SPJIMR for the NGOs across the country, came to an end after a joyful photo session. Some of us including me were so hurry to catch the train, that we even forgot to bid goodbye to all the participants and the coordinators and the professors. Sorry for [...]

Link building – A corporate strategy approach

A different kind of link building strategy what I am thinking off. Please bear with me.
The model: You are optimizing your prime business website through which you will get the clients.
Beside all other options, you can think off this strategy.
1. Build a page on corporate social responsibility.
2. Towards Tax deduction, you can enjoy the benefit [...]

Work out Optimum Risk Hedging Frontier

From the last few days I was trying to find an optimum risk-hedging frontier (RHF) like what we had in our Economics graduation courses such as Production Possibility frontier. In the horizontal axis we suppose regions where the business are getting expanded and/or contracted and in the Y-axis we keep the business verticals. See the [...]

Reactive, Responsive and Fuse Management

Reactive Management: An in-built negative approach raising hue and cry towards the problem and then solving it.
Responsive Management: A positive and a rather silent approach in solving the problem
Fuse Management: A more silent and destructive approach towards the solution.
The first two have ample examples in the textbooks as to how the responsive approach is better [...]

Survival strategy for Indian Online Agencies

As US economy is taking toll to the global financial and economic development, Indian SEO and online agencies would experience a hard time in getting new orders and contracts from overseas. Consecutive falls and bailouts of the big investment baking firms and the insurance companies, credit crunch is inevitable and world is in fact [...]

Hedging Business Risk

Every business do suffer from two types of Risks mainly. One is project specific (Company specific rather) and another is System specific. Example of project specific risks are, success and failure of the project, cash flows, natural calamities, economic growth and subsequently the demand of the product, inventories, logistics and supply chain etc. System specific [...]

BillBoard Usability

Billboards are one of the crucial and effective ways for building brand and marketing and to create buzz among the prospective customers. But while going through some of the Billboard for the upcoming companies, it seems to me quite haphazard in arranging the subjects and thus conveying the proper message. There do exist certainly some [...]

Unique Selling Point and Goal Conversion – No Trade off

What is the USP of your website? Have you ever thought of that? Or is there any clash between the USP and goal conversion page while determining the user experience part?
In ever growing highly competitve Red Ocean market scenario, you need to determine for which section your product is going to cater. Moreover, you have [...]

Some Latest SEO(Organic) Strategies

Come to the business please!
1. Usability based domain name. (sunsilkgangofgirls.com, exboyfreindsaccessories.com etc):easy to remember
2. Logo/Image branding
3. Corporate blogging
4. Researched contents
5. Website specific online products
6. Use of colors according to the theme of website
7. Catering the local/domestic market (in other words niche customers)
8. Take the advantage of universal search
9. Use copywriting techniques
What else?

Forget Onpage, start Copywriting

Using copy-writing techniques in web pages or in websites in the broader sense is a step forward towards the Online Brand Building. Instead of using the meta tags and titles, one could go for the copy-writing concepts with the help of the content writers in websites. The era of On-page optimisation procedure perhaps at its [...]