New assignment, new challenge

In these days I am taking care of a specific website for the overall development, optimization and of course social media marketing. It’s ITCSlive.com which offers website designs and development services to the various business needs. One of my friends has taken the initiative to establish this company taking along with some true pals. It’s [...]

Work out Optimum Risk Hedging Frontier

From the last few days I was trying to find an optimum risk-hedging frontier (RHF) like what we had in our Economics graduation courses such as Production Possibility frontier. In the horizontal axis we suppose regions where the business are getting expanded and/or contracted and in the Y-axis we keep the business verticals. See the [...]

Indulging in Share Trading Business

I do get queries on a regular basis as to how one can start a share trading business rather a franchisee of share trading. Viewing the downturn of the economic activities and thus the stock market fortune, most of the renowned brokers have taken initiative towards a franchisee based business model reducing the costs and [...]

Money Lending: A Niche Model

With the acute cash crunch in the domestic as well as in the local markets, money lending business could be off a handy business starting/expanding option to think of. But the model would be little bit different one as the lending process would involve towards the business process only and not meant for personal loans [...]

Reactive, Responsive and Fuse Management

Reactive Management: An in-built negative approach raising hue and cry towards the problem and then solving it.
Responsive Management: A positive and a rather silent approach in solving the problem
Fuse Management: A more silent and destructive approach towards the solution.
The first two have ample examples in the textbooks as to how the responsive approach is better [...]

Survival strategy for Indian Online Agencies

As US economy is taking toll to the global financial and economic development, Indian SEO and online agencies would experience a hard time in getting new orders and contracts from overseas. Consecutive falls and bailouts of the big investment baking firms and the insurance companies, credit crunch is inevitable and world is in fact [...]

Who can break the monopoly?

So far the TITAN is the only ruling company in the branded wrist watch segment in India after HMT.  No other company have that much of market share at present. However, some companies like Sakura, Planet Watches (p) Ltd., KM International etc have tried to do some good business but they perhaps failed to increase [...]

What time-series data tells?

Since inception of the search engines, lots of companies have gained and lost (during the dot com boom) via their websites. In addition, online behavior has evolved around the search algorithm. People as well as companies are now aware of the fact of search marketing and online advertisement. But the proposition is that, if we [...]

BillBoard Usability

Billboards are one of the crucial and effective ways for building brand and marketing and to create buzz among the prospective customers. But while going through some of the Billboard for the upcoming companies, it seems to me quite haphazard in arranging the subjects and thus conveying the proper message. There do exist certainly some [...]

Figuring out Mall Business in Kolkata

Couple of days back we three friends visited kolkata’s newest mall, south city mall, to have fun and food. It was the first time for me and Dipan. Rajdipta has guided us to the entire mall. It is the finest of all the malls so far in kolkata. I am not comparing it nationally or globally…it [...]