Category Archives: Brand building

Company Identity Branding Tactics using Facebook

I think the tactic I am going to share is known to many of us and already using the same. Still I believe it could be a new way to market the brand via Facebook posts. Nothing substitute a live … Continue reading

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Filed under Brand building, Social Media

Management Development Training @ SPJIMR

The 3 days Management Development Training programme at SPJIMR for the NGOs across the country, came to an end after a joyful photo session. Some of us including me were so hurry to catch the train, that we even forgot … Continue reading

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Filed under Brand building, Management, Training

Measuring Brand Strength Online – A Product yet to launch

There are just a handful of companies in online brand measurement. Some attempt cross-media studies that compare online’s efficacy with that of other media. David Cohen mentioned the above statement in this article. For the last few days I was … Continue reading

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Building Brand Online

Search marketers and the SEO professionals desperately seeks to sell their products and services through the online media. The websites owners try to build a brand in every single moment through the Logos, Domain name, Web usability, Contents and through … Continue reading

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Filed under Brand building, Web Usability