Working with own Website Vs Clients

If you are an In-house SEO, SEM or if your company develop own websites (it could be the prime business to generate revenue through websites) or an amateur having an website, might have or I should say total flexibility to play with the website as compared to working with the clients websites.
Flexibility in terms of [...]

Art of URL Engineering

URL engineering is one of the most important part of SEO work. An SEO must know how to design the URLs of the respective pages keeping in mind the on-page and off-page optimization.
The design follows somewhat the architecture of a corporate hierarchy. Beginning from the CEO to the junior executive levels, one can think [...]

Qualities an SEO should possess

While going for an In-House SEO or SEO analyst, the corporates and the agencies must check the following qualities and criterias within an SEO Analyst.
1. Analytical Power – This will help to design the website, design the content with an analytical view (this entails an unique content). Web analytics analysis would be one of the [...]

G-Phone and Issue of Developing Countries

The Internet penetration level in the developing countries like India is quite low (though the rate is increasing at a rapid pace) as compared to the penetration of Mobile Phones. This is true even in the rural section of the country. The likely reason for this might be communication revolution (Thanks to Reliance), growing income, [...]

Observe the ‘Log out phase’ of Google Analytics

After acquiring Double Click Google Corporation have perhaps the largest online database of customers…. according to language, product, region/country, behavior and so on. The result has been started to reflect in the Google Analytics as well. This is quite interesting observation.
I am engaged with SEO and SEM assignment for a stock broking company here in [...]

Observation and Analysis – Two prime objectives of SEO

Observation and accordingly the analysis of the behavior are the prime strength behind a successful SEO campaign. Whether be it the guidance to the content team, or the link building team, the SEO manager would have to engage himself in a continuous process of website analysis, market (related to the product of the website) analysis, [...]